Leadership Team
Meet our leadership team! With their expertise and guidance, you’ll collaborate closely to craft marketing and PR strategies that deliver measurable, lasting results.
Dana Trismen, Co-Founder
With 15 years’ experience, Dana is a full-funnel marketer and communications professional, committed to driving radically transparent partnerships with clients that result in clear ROI.
She specializes in integrated storytelling, with campaigns that bridge PR and brand awareness tactics, through to demand generation efforts. Her “superpower” is crafting a compelling narrative and amplifying that impact across multiple channels to help clients meet their KPIs.
Select Client Experience: Booz Allen Hamilton, Hexagon, UPS, AirMDR, Retail Insight, Clockwork.io, Applied Intuition
Pronouns: She/Her/Hers
Location:Boston, MA
Sam Rushovich, Co-Founder
With 15 years of experience, Samantha helps organizations turn digital marketing into a scalable driver of pipeline and revenue. She specializes in integrated demand generation strategies spanning paid media, SEO/GEO, and lifecycle marketing. Known for her direct, data-driven approach, she focuses on improving performance, efficiency, and measurable business impact.
Select Client Experience: Hexagon, National Geographic Learning, Living Security, Multiply Labs, Brother Mobile Solutions
Pronouns: She/Her/Hers
Location: Seattle, WA
Michael Zema, Vice President
With over two decades in technology communications, Michael helps companies turn complex innovation into clear, compelling stories. His experience spans senior roles across both global agencies and in-house teams, advising media and analyst relations, communications strategy, industry positioning, and executive storytelling.
Select Client Experience: Microsoft, Samsung, Amdocs, Vonage, Capgemini and Hexagon
Pronouns: He/Him/His
Location: East Brunswick, NJ
Rima Masubuchi, Vice President
Rima has led integrated marketing strategies, including PR, social media, and content, for B2B technology companies. She has held leadership positions at global and mid-sized agencies, working with startups through global enterprises across industries such as cybersecurity, consulting, fintech, and energy, to drive measurable growth.
Select Client Experience: Skillsoft, Seemplicity, AirMDR, Living Security, Incito, Booz Allen, Boston Consulting Group, Blumberg Capital and Genpact
Pronouns: She/Her/Hers
Location: New York, NY
Renee Chiaverini, Marketing Director
With more than 15 years of experience, Renée helps B2B organizations turn complex offerings into high-performing demand generation programs that drive measurable growth. Her background spans leadership roles both in-house and at a global agency, leading integrated strategies across paid media, SEO, analytics, and performance marketing.
Select Client Experience: Aflac, LexisNexis Risk Solutions, Cengage, Living Security, and ON Partners
Pronouns: She/Her/Hers
Location: Delray Beach, FL